This evening's Stratford Event - Thoughts on promotion
Posted by Harry Wood on 4 June 2008 in English.This evening we're mapping Stratford, East London (Come along!)
Not many people signed up for this. I thought listing on upcoming.org would be a good way to get the message out to a certain demographic. And I added a newbies description on the wiki page there (which we can reuse) But I didn't think much beyond that.
But today I got an email from someone who had heard about the event through a friend of mine
"I am currently working on an art project which will culminate in a series of newspapers called the Stratford Grapevine to be distributed from Stratford station during 2008 ....I was wondering if you would like to contribute something about it for the newspaper? Some photos taken on the night, and maybe a report on what you're doing and how it's gone? It sounds like it could be a really interesting addition for the paper" - Lucy Harrison
So that looks like an interesting but slightly bizarre promotions opportunity after the event.
But this word-of-mouth effect got me thinking more about promotion. There's bazillions of local Stratford youth/culture/community/development organisations who we should really have sent messages to, to tell them about the event a few weeks beforehand.
Obviously it takes a special kind of person to be interested in wandering around gathering street names on an evening, so it can be a hard sell, but if enough little messageboards and event listings include a link to us, maybe we can get the message out to a few people who might come along.
Discussion
Comment from Tom Chance on 4 June 2008 at 12:19
Transport groups like LCC / Living Streets / CTC / Ramblers branches are worth contacting, as are local councillors who will often invite half their ward if they're interested.
Comment from smsm1 on 4 June 2008 at 14:40
I doubt that we'll get the whole of Stratford and the surrounding area done in one evening. Thus we could get some people interested in OSM to come to future events, or to map the local area in their own time.